It's All in the Jeans

by WiredBerries Editors — February 28, 2008

Easy on the eyes if not on the tongue, Sharkah Chakra jeans are hot without adding to global warming. Their philosophy is to make the world's best and only handmade denim using the simple age-old concept of treating others as you wish to be treated. They use fair-trade cotton from West Africa, non-toxic indigo dye, hand loom weavers, tailors, and laundry masters to create fantastic-looking, one-of-a-kind denim products.

And perhaps the most novel thing about their approach? They admit that they're ever-evolving and are open to suggestions for improvement. Sounds pretty close to perfect to me.